The common thread across fifteen years and seven sectors isn't the industry — it's the type of challenge. Complex propositions, disengaging customers, brands that belonged on shelf without the strategy to get there, campaigns that needed both creative instinct and operational rigour to land.
Five themes. Named work. Real outcomes.
01 — When two businesses merge and the world needs to know
Viasat & Inmarsat
SATELLITE COMMUNICATIONS · INTERNATIONAL GOVERNMENT · POST-MERGER
THE GAP
Two satellite businesses merged mid-launch with a global event programme already in motion. The products were technically excellent. The narrative didn't exist yet.
THE BRIDGE
Audited the combined entity's positioning and built commercial narratives across aerospace, government, and commercial aviation audiences. Operationalised messaging across all collateral, event marketing, and social media — including a creative brief framework for the international team and the Air-IQ interactive decision-tree tool, taken from brief to live demo in four weeks.
THE IMPACT
10+ international exhibitions across 3 continents.
Interactive decision-tree tool — live in four weeks.
02 — When customers are leaving before they should
Three UK
Telecoms CRM · Prepay lifecycle · 2M+ customers
THE GAP
Prepay customers were quietly disengaging — and new customers were joining onto a base with no lifecycle communications beyond the basics. A retention strategy needed to be built from scratch.
THE BRIDGE
Developed Welcome, inactivity, and in-life customer journeys from the ground up — designed to keep customers engaged and active on the base. A/B tested communications across email, SMS, and in-app to find what moved the needle.
THE IMPACT
15% inactivity reduction.
20% email open rates. 2M+ base.
03 — When the pipeline needs building, not just the brand
Epson UK
B2B Hardware · Corporate Sector · Lead Generation
THE GAP
A B2B hardware launch from the Workforce Enterprise range targeting large corporates — where buying decisions sit with procurement, not marketing, and the sales cycle demands commercial logic over brand awareness.
THE BRIDGE
Developed a multi-channel lead generation campaign built to reach corporate buyers across direct mail, email, and telemarketing — timed alongside showcase opportunities at relevant industry events. Partner onboarding and enablement, demand generation, and full ROI mapping built to drive marketing qualified leads (MQLs) directly into the sales pipeline.
THE IMPACT
150% ROI on a £10K printer launch.
£25K incremental revenue generated
04 — When the opportunity is clear but the coordination has to be flawless
Pladis Global / McVities
FMCG · European product launches · Cross-functional delivery
THE GAP
Growing consumer demand for gluten-free snack products created a clear shelf opportunity — but capturing it required simultaneous coordination across marketing, commercial, supply chain, and packaging with no margin for misalignment.
THE BRIDGE
Led commercially driven European launches across recipe optimisation, packaging, and portfolio strategy — coordinating cross-functional workstreams across multiple markets to get the product from brief to shelf.
THE IMPACT
£100K incremental value.
Gluten-free snack launch into Italy.
05 — When every brand needs to show up perfectly, all at once
Spin Master UK
Consumer toys · UK Toy Fair · 14+ brands
THE GAP
Managing 14+ brands simultaneously, including new launches under NDA, with production spread across three continents.
THE BRIDGE
Project managed the Spin Master stand end-to-end: logistics, stand presentation, and brand consistency across all digital and physical touchpoints. Handmade samples and packaging mock-ups coordinated across 14+ brands.
THE IMPACT
10–15% uplift in stand visitors.
14 brands. One Toy Fair.
06 — When breaking into a crowded category means working every angle
Amira Foods
FMCG food · UK market entry · Basmati rice
THE GAP
A two-person team, a £750K budget, and a premium brand entering a saturated market — where the challenge wasn't the product, it was convincing customers to leave the brand they'd always bought.
THE BRIDGE
Day-to-day brand lead across creative direction, content strategy, influencer partnerships, and campaign execution. Delivered full-page advertising in Olive and Delicious, managed sampling activations and foodie blogger partnerships, and contributed to NPD launches and joint business plans with Morrisons, Asda, and Waitrose.
THE IMPACT
8% sales lift during Ramadan campaign.
10% organic social media growth.